Marzo 31st 2010
What did I learn at SXSW Interactive this year? I’ve had a few weeks to think about it, so here are my sketches and notes with some post-conference thoughts and conclusions.
There are lots of great videos at SXSW’s YouTube channel, but the long-tail goldmine is the podcasts of the interactive sessions which are slow to be posted, but which could occupy the entire year catching up on all the great stuff I missed.
To see my sketches and notes by session…
I’m into infographics, as were many SXSWers judging by the turnout to this panel.
Caplove: Use designers that HAVEN’T done infographics for a fresh approach
start with a question, work back w/data
any data that tells a story is interesting data
sometimes you have to just get out of the way of interesting data
Rodenbeck – Stamen Design
likes when an infographic lives on, changes over times as data changes, gives a reason to go back
make dry data delightful
don’t tell a story, let the data tell a story
says infographics are in their infancy… “There will be a Beyonce of charting.”
Valerie Casey Keynote
Valerie Casey’s keynote was interesting and structured, though I’m not sure it all came together. She did make some great points though.
The failure is that people just don’t get how important what is going on because they can’t understand what is going on in government.
Biomimicry – designers asking nature for new ideas
People tent to choose the wrong lever when they’re trying to change things
There’s no difference between a structure and the behavior it causes.
If you want to change behavior you have to change the structure.
There’s a tranquilizing effect when you get 1000 people doing something. Everybody thinks someone else is doing it.
The interactive community needs to focus on cultural sustainability.
The thing that caught my attention more than anything she said is Kurt Vonnegut’s thesis infographic plotting the common plots of literature. Most stories fall into one of two plot lines:
And then there’s Kafka:
I was amazed, watching the CMS Communities panel, at
how friendly and cordial the Drupal and Sharepoint folks were to each other; but it shouldn’t surprise me b/c
they aren’t really in competition, they serve very disparate crowds.
the Drupal community goes to great lengths to stay, flat and unstructured community as opposed to
the Sharepoint community which seems to be very hierarchical, relatively rich, and throw lavish parties
The University In The “Free” Era
The University In The “Free” Era was one of my favorites for how right on and revealing it was about higher ed and the trend toward online learning and free resources. Their links and slides are wonderful resources. And here are their slides:
Universities in the “Free” Era – SXSW 2010 Presentation
Millionaire or Artist: How About Both?
Hugh MacLeod says, “Nobody fucking cares about your fucking art.” Also, you’ve got to:
have killer work ethic, get up early, work like hell
start a newsletter
love your customers
marketing, selling, negotiation is practice
The State of Music Blogs 2010
Blogola = blogs + payola
The music panel said that in spite of all the emphasis on digital savvyness these days, the ideal artist’s main requirments remain:
Make great music
Come through town
Interact with fans
Otherwise, PR 101 goes a long way
establish relationships with bloggers
pitch on Twitter or Facebook
ask about submission format
Dinosaur to Digital: A Museum Convergence Success Story
segment, use of FB and Twitter to promote singles happy hour
segment, make parts of site for teachers, classroom based products
downloadable mp3 tours (iphone app idea)
website getting narrower as content is pushed via devices to contexts
tablets, more than phones, present educational opportunities
connect through tangential transactions involving the subjects of your content
you can’t pitch them (board, scientists) interactivity, you have to show them
Beyond Algorithms: Search and the Semantic Web
Semantic Web: What is it? Not a consumer term
How browsable is the Web? A lot unrepresented
Computers can now understand and solve real problems
The technology is the for much better results
Search engines are finding haystacks not needles
The Next Phase
presentation and aggregation
getting out of the search box
complex contextual problems
personalization, computer “knows me”
realtime Web of things
Visual Note-Taking 101
Evan Williams Keynote
This sucked. The interviewer was glib and had his own agenda. Left early with the exodus.
My big five takeaways:
Draw big to little, head last.
“There will be a Beyonce of charting.”
Make great stuff, be accessible and PR 101 will go a long way.
There are currently 150,000 MBAs enrolled at the U of Phoenix (online degree).
Experiment with contextual content delivery across devices.