Ahora bien, no te preocupes si no conoces alguno de estos puntos que menciono arriba. Sin embargo, es necesario que conozcas lo necesario sobre cómo funcionan algunos aspectos básicos en los motores de búsqueda, cuando “visitan” e interactúan con nuestra Web.

En cuanto a los enlaces entrantes y salientes, debes enfocarte en tres tipos de enlaces: los internos (sitios que desees enlistar dentro de tu sitio), externos (aquellos sitios amigos que deseen enlistar tu sitio en sus Web) y dentro del mismo sitio (referidos a la navegación propia del sitio).

Parece una estupidez, pero una confusión tan tonta cuando se habla de la inversión en SEO, en SEM o en PPC, acaba en la confusión de los clientes y que no sepan realmente en qué están invirtiendo su dinero. Si la discusón se presenta en un congreso de marketing online, puede subir de tono hasta casi la pelea.

Si se hace un curso de posicionamiento en buscadores para profesionales del marketing online, que ya veremos si se hace algún día, todos seremos mucho más felices. Sobre todo los clientes.

La página Web no tiene que ser necesariamente muy complicada, ya que cuanto más sencilla más fácil será navegar por ella, y por tanto, aumentar la accesibilidad tanto para el motor de búsqueda como para el visitante.

Google a través de muchos algoritmos que usa, ha indexado o clasificado millones de sitios webs según un conjunto de factores y ha determinado cuales son más relevantes para determinado conjunto de palabras, en este caso ”accesorio para carros” y nos ofrece su lista de resultados que muy probablemente encaje con lo que estamos buscando. Estos factores y el orden de importante de cada uno es secreto de cada compañía (léase Google, Yahoo, MSN y similares) debido a la alta probabilidad que sea mal usado para lograr posicionamiento.

Esta revolucionaria tecnología posee muchísimas aplicaciones potenciales, como el tratamiento con células madres para combatir el parkinson o de otros problemas similares actualmente sin tratamiento.

Al ser la utilización de embriones una cuestión de gran controversia en términos éticos, los científicos de todo el mundo buscan otras fuentes de células madre. El tipo de célula madre encontrada en la médula ósea de los adultos parece ser una posibilidad. Estas células madre ya presentan la posibilidad de diferenciarse de una gran variedad de diferentes glóbulos rojos a lo largo del ciclo de la humanidad..

¿Qué utilidad pueden tener las células madre? Se pretende conseguir que esas células originen tejidos que reemplacen a otros lesionados por diversas enfermedades (Parkinson, Alzheimer, esclerosis, lesiones espinales…). Con la ventaja de que si proceden del mismo paciente, no se producirían rechazos.
¿Dónde se encuentran las células madre? Podemos reunir los lugares en tres grupos:

Me di cuenta que el laboratorio de informatica de mi universidad es muy rasca, que los computadores nunca funcionan acertadamente, así que me compré un pendrive de 16 gigabyte de capacidad y le puse varios programas portables. De ese modo puedo trabajar con la seguridad de que tengo los programas que necesito y si me toca un PC sin power point no será un problema. De todos modos, le puse un antivirus de memoria usb, ya que los computadores compartidos están todo el tiempo llenos de virus y rogues.

Me di cuenta que el laboratorio de informatica de la U es bastante rasca, que los programas nunca funcionan proporcionadamente, así que compré un pendrive de 04 gigabytes de capacidad y lo llené con programas portables. De ese modo puedo ir a la universidad con la seguridad de que llevo los programas que necesito y que si me toca un PC sin power point no es problema. De igual modo, le instale un antivirus de memoria usb, ya que los equipos del laboratorio están todo el tiempo llenos de malware y rogues.

The sun came out after a gray morning. A great group of players assembled: Chris Vestre on guitar, Gray Parsons on drums, Oliver Steck on trumpet, Thomas VanDerBrook on Sax, LIndsay Green on bass, and Derek Morris on keys. We jammed a set of beach songs that we’ll soon record as Fok Dub.

A senior group, who I had given presentations to (about social media and Facebook) were having a luncheon just inside and filled the terrace for cocktails, blew bubbles and cheered me on.

KLRU’s bonita Sarita brought her camera to film (above) and Austin made it (from an interview) in time to capture the scene (below). Thanks to both.

Then, when I watch the Flip cam I set up to record us, I see that the battery started to wear down at the end, just as we start our dub instrumental, so that it starts randomly dropping frames and creating this super cool, perfectly appropriate strobe effect. It’s pretty trippy in full-screen mode.

And a few friends posted some great shots (below).

Great, wonderful gig. Thanks to all who helped put it on, came out, contributed, captured and enjoyed. There are more photos at flickr.

There are lots of great videos at SXSW’s YouTube channel, but the long-tail goldmine is the podcasts of the interactive sessions which are slow to be posted, but which could occupy the entire year catching up on all the great stuff I missed.

To see my sketches and notes by session…
Interactive Infographics
I’m into infographics, as were many SXSWers judging by the turnout to this panel.

Caplove: Use designers that HAVEN’T done infographics for a fresh approach
Fry

start with a question, work back w/data
any data that tells a story is interesting data
sometimes you have to just get out of the way of interesting data

Rodenbeck – Stamen Design

likes when an infographic lives on, changes over times as data changes, gives a reason to go back
make dry data delightful
don’t tell a story, let the data tell a story
says infographics are in their infancy… “There will be a Beyonce of charting.”

Valerie Casey Keynote
Valerie Casey’s keynote was interesting and structured, though I’m not sure it all came together. She did make some great points though.

The failure is that people just don’t get how important what is going on because they can’t understand what is going on in government.
Biomimicry – designers asking nature for new ideas
People tent to choose the wrong lever when they’re trying to change things
There’s no difference between a structure and the behavior it causes.
If you want to change behavior you have to change the structure.
There’s a tranquilizing effect when you get 1000 people doing something. Everybody thinks someone else is doing it.
The interactive community needs to focus on cultural sustainability.

The thing that caught my attention more than anything she said is Kurt Vonnegut’s thesis infographic plotting the common plots of literature. Most stories fall into one of two plot lines:

And then there’s Kafka:

CMS Communities

I was amazed, watching the CMS Communities panel, at

how friendly and cordial the Drupal and Sharepoint folks were to each other; but it shouldn’t surprise me b/c
they aren’t really in competition, they serve very disparate crowds.
the Drupal community goes to great lengths to stay, flat and unstructured community as opposed to
the Sharepoint community which seems to be very hierarchical, relatively rich, and throw lavish parties

The University In The “Free” Era

The University In The “Free” Era was one of my favorites for how right on and revealing it was about higher ed and the trend toward online learning and free resources. Their links and slides are wonderful resources. And here are their slides:
Universities in the “Free” Era – SXSW 2010 Presentation
Millionaire or Artist: How About Both?

Hugh MacLeod says, “Nobody fucking cares about your fucking art.” Also, you’ve got to:

have killer work ethic, get up early, work like hell
start a newsletter
love your customers
marketing, selling, negotiation is practice

The State of Music Blogs 2010

Blogola = blogs + payola

The music panel said that in spite of all the emphasis on digital savvyness these days, the ideal artist’s main requirments remain:

Make great music
Come through town
Interact with fans

Otherwise, PR 101 goes a long way

establish relationships with bloggers
personalize email
pitch on Twitter or Facebook
ask about submission format
follow up

Dinosaur to Digital: A Museum Convergence Success Story

segment, use of FB and Twitter to promote singles happy hour
segment, make parts of site for teachers, classroom based products
downloadable mp3 tours (iphone app idea)
website getting narrower as content is pushed via devices to contexts
tablets, more than phones, present educational opportunities
connect through tangential transactions involving the subjects of your content
you can’t pitch them (board, scientists) interactivity, you have to show them

Beyond Algorithms: Search and the Semantic Web

The Problem

Semantic Web: What is it? Not a consumer term
How browsable is the Web? A lot unrepresented
Computers can now understand and solve real problems
The technology is the for much better results
Search engines are finding haystacks not needles

The Next Phase

presentation and aggregation
getting out of the search box
complex contextual problems
personalization, computer “knows me”
realtime Web of things

Visual Note-Taking 101

Evan Williams Keynote
This sucked. The interviewer was glib and had his own agenda. Left early with the exodus.

My big five takeaways:

Draw big to little, head last.
“There will be a Beyonce of charting.”
Make great stuff, be accessible and PR 101 will go a long way.
There are currently 150,000 MBAs enrolled at the U of Phoenix (online degree).
Experiment with contextual content delivery across devices.